IMC Workshop-Press Release

IMC Workshop on Press Release Drafting a Grand Success

Leading PR Practitioners Share Secret Recipe of a Good Press Release

New Delhi, Feb 3: A half-day workshop on Press Release Drafting organized by the Indian Media Centre, Delhi Chapter, at Prerna, Sector-62, Noida on February 2, 2013 witnessed enthusiastic participation from leading media schools and NGOs in Delhi NCR.

Media students and PR Managers from Makhan Lal Chaturvedi National University of Journalism and Communications (MCRPSV), Noida Campus, Delhi University, Manav Rachna International University, Faridabad; Amity University, Institute of Management Studies, Ghaziabad, besides several leading NGOs participated in the workshop.

Inaugurated by Mr Jagdish Upasane, Director, MCRPSV, the workshop was addressed by Mr Sanjay Kumar, Indian Information Service, Spokesman to Vice-President of India and Mr Sudipt Arora, Director, Avian Media.

In his brief address, Mr Upasane highlighted the importance of writing a good press release to attract the attention of the reporter and get one’s news published in the newspaper.

Mr Sanjay Kumar explained in detail the role and functions of Government media officers as also how the Government disseminates information to media. He outlined the ten methods through which such information on policies and programmes of the Government were disseminated to the people at large through the media.

These methods included press release, Press Communique, Press Note, Press Statement, Cabinet Decisions, speeches of President, Vice-President, Prime Minister and Ministers, Backgrounders/Fact sheets, Features, Official Reports and Information Dissemination during elections, he said.

He elaborated on the language and style of Government media communication including avoidance of sensationalism apart from discussing the importance of photographs, audio visual media and social networking sites.

In his address, Mr Sudipt Arora dwelt on how the press releases drafted in the public sector were different from those prepared in the Government sector.

IMC National Secretary and Chairman of its Delhi chapter Mr K G Suresh, who moderated the workshop, shared with the participants his experience both as a journalist and a communication consultant and gave them tips on writing a good press release.

Both the subject experts gave a press release exercise to the participants and gave their feedback on the same during the post-lunch session. They also responded to queries from the participants.

While Mr Lalit of Prerna welcomed the participants, Prof Shivaji Sarkar, Adviser of Delhi chapter and National Secretary, IMC, proposed a vote of thanks. He also spoke about the qualities of a good press release.

Mrs Rajni Nagpal, General Secretary of the IMC Delhi chapter, introduced the concept of IMC to the participants. She also presented honorary memberships of both Mr Sanjay Kumar and Mr Sudipt Arora.

In view of the overwhelming response to the programme, IMC has decided to organize more such workshops on different subjects in the near future, Mr Suresh announced.

K G Suresh

National Secretary

Indian Media Centre

9818617350

imcdelhichapter@gmail.com